The internet is a goldmine for businesses of every size. Millions of users worldwide are actively searching for products and services on websites like Google, Bing, and Yahoo. In fact, the average person will spend about 17 hours browsing the internet every week.
As a business owner, this means you have the opportunity to connect with potential customers at a rate that no other advertising medium can provide. However, not all searches result in clicks; some will lead you to pages with helpful information while others are unhelpful and misleading.
Targeted Organic web traffic is one of these search results that can be extremely helpful for small businesses. This article will cover everything you need to know about organic web traffic so that you can understand why it’s important and how you can increase its presence within your website and on search engines like Google. Read on to learn more!
How Can Organic Web Traffic Help Your Small Business?
Organic web traffic can help your small business in a variety of different ways. In most cases, it is the first type of traffic that you will ever receive on your website. This means that it is the first impression that your potential customers will have of your brand. If the first impression is positive, then you are much more likely to convert those potential customers into paying customers.
It can also help you grow your email list, which can in turn help you improve your conversion rates and increase your sales. When you optimize your content for the search engine algorithms, you can also expect higher click-through rates and an increase in the amount of website traffic you receive from organic web traffic. Conversion rates are also likely to increase because visitors who find your website using organic web traffic are more likely to be in the discovery phase of their purchase journey.
How to Increase Organic Web Traffic for Free
When it comes to increasing your organic web traffic, one of the best strategies to employ is content marketing.
By creating high-quality, in-depth blog posts that are relevant to your target audience, you can publish them on your website and make them accessible for free through search engines. When you write quality blog posts, you are making your website more organic because it will be more likely to rank in the search engine results.
This is because Google has a tendency to prefer websites that are more comprehensive and contain a wealth of information. You should also make an effort to publish your content on the most popular social media platforms, like Facebook, Instagram, and Twitter. By interacting with your followers on these platforms and encouraging them to share your content with their followers, you can further increase your organic web traffic.
This type of strategy also requires very little effort on your part, which makes it incredibly valuable as well.
What is Organic Web Traffic?
Organic web traffic is the result of a user clicking on a search result that has been placed there by a search engine algorithm.
This algorithm places results based on a variety of factors, including:
The search query that was entered the user’s location The time of day they entered the query The user’s previous search history The user’s search history The user’s IP address The number of other websites linking to your page If your page has been verified by Google, Bing, or Yahoo as a legitimate source of information How recent the page is How often the page is updated
Paid Advertising Strategies to Increase Organic Web Traffic
Paid advertisements are a great way to increase your organic web traffic, but they aren’t free. If you don’t have the budget for paid advertisements, then you can still expect to see an increase in your organic web traffic, it just might take a little longer.
If you’re looking to increase your organic web traffic through paid advertisements, you can either create your own ads or hire a digital marketing agency to create them for you. They can be placed on search engine websites like Google and Bing, as well as on social media sites like Facebook and Instagram. One of the best ways to increase your organic web traffic through paid ads is to start an advertising campaign that targets your ideal customer.
By targeting people who are actively searching for your products or services, you can better ensure that they click on your ads and visit your website. Another great strategy is to create a Facebook pixel and use it to send people who visit your website back to Facebook. This is particularly helpful if you have a strong Facebook presence.
Organic web traffic is the first type of traffic most businesses ever receive. It is the result of a search engine algorithm ranking your website based on a variety of different factors, including the quality of your content and how frequently it is updated.
By optimizing your website and creating in-depth content, you can expect to receive organic web traffic. You can further increase this traffic by publishing your content on the most popular social media platforms.
If you want to increase your organic web traffic even more, you can employ paid advertising strategies. Start an advertising campaign targeting your ideal customer or create a Facebook pixel to send people back to Facebook after they visit your website.