Tempera paint is a water-soluble, opaque, matte, and washable paint that comes in various vibrant colors. It dries quickly and produces less toxic fumes compared to other paints like acrylic or oil-based. Tempera paints are most popular for children’s art projects, classroom artwork, and crafts owing to its ease of use, ability to wash brushes with water. They come in pans or bottles and are widely used on paper, cardboard, poster board, and other surfaces.
Market Key Trends:
The global tempera paint market is witnessing rising demand for tempera paints specially formulated for kids and children. These paints come with non-toxic pigments suitable for hands-on activities and have a thick consistency to prevent spills and spread easily. Companies are offering tempera paints in themes and characters that appeal to children to encourage creativity and artwork. Brands are also providing starter painting kits and large assortment packs containing multiple bottles of paint, brushes, palettes to promote arts and learning. Rapid growth in preschool and daycare centers along with rise of art-based extracurricular activities for kids is propelling the kids tempera paint segment.
The global tempera paint market is segmented into conventional tempera paint and poster tempera paint. The conventional tempera paint segment dominated the market in 2022 with a market share of around 60%. Conventional tempera paint is widely used in schools, colleges, and institutes across the globe for art education and projects. It offers easy blending, bright colors, and washability properties which make it suitable for basic art teachings to children as well as students.
The Global Tempera Paint Market Demand is expected to witness high growth, exhibiting a CAGR of 5.4% over the forecast period, due to increasing demand from educational institutions and home decoration activities.
North America dominated the global tempera paint market in 2022 with a share of around 35% and is expected to maintain its dominance over the forecast period. Availability of key brands as well as rising enrollment in art education programs in schools & colleges across the US and Canada are favoring market growth in the region. Asia Pacific region is also projected to witness the fastest growth over the forecast period due to surge in art education initiatives and home decoration activities in developing economies like India and China.
Key players operating in the tempera paint market are Crayola LLC, Faber-Castell AG, Sargent Art, Reeves (Colart Group), Liquitex (Colart Group), Sax Arts & Crafts, Prang (Dixon Ticonderoga Company), RASCHER GmbH, Richeson Art Materials, Jovi S.L. Among them, Crayola LLC holds a leading position due to its wide product portfolio and brand recognition across markets. Faber-Castell AG is another prominent player that offers water-based professional and student-grade tempera paints globally.