Antiperspirants And Deodorants Market Growth: Regulatory Landscape and Implications


The Antiperspirants and Deodorants Market Size was valued at USD 29.03 billion in 2022 and is expected to reach USD 43.55 billion by 2030, and grow at a CAGR of 5.2% over the forecast period 2023-2030.

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The antiperspirants and deodorants market has witnessed significant growth in recent years, driven by factors such as increasing awareness about personal hygiene, rising disposable income, and changing consumer preferences. These products have become an essential part of daily grooming routines for individuals across all age groups and genders.

One of the key trends shaping the market is the growing demand for natural and organic antiperspirants and deodorants. Consumers are becoming more conscious about the ingredients used in these products and are opting for those that are free from harmful chemicals such as parabens, aluminum salts, and phthalates. This shift towards natural alternatives has led to the emergence of numerous brands offering plant-based or mineral-based formulations.

Another factor driving market growth is the increasing focus on product innovation. Manufacturers are constantly introducing new variants with enhanced features such as long-lasting fragrance, sweat control, and skin-friendly formulations. Additionally, there is a rising demand for gender-specific products tailored to meet the unique needs of men and women.


By Foam type

  • Spray
  • Roll-On
  • Sticks and others
  • others

By ingredient type

  • Alcohol
  • Aluminum Salts
  • Antimicrobials
  • Fragrance
  • Skin Conditioners
  • Others

By Function type 

  • Aerosol Sprays
  • Creams Roll-on and
  • Gel
  • others

By distribution

  • Household
  • Online Retail
  • Pharmacy
  • Cosmetic Discounters
  • Department and Discount Stores
  • Others

Major Players Listed in the Report are as Follows:

Unilever Company, Procter & Gamble, L’Oreal Company, Avon Product Inc, Shiseido, CavinKare Pvt. Ltd, Henkel AG & Company KGaA, Beiersdorf AG, Godrej Consumer Products Ltd. and Other Players

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